Reginald Edward Higgins (1877-1933)
Reginald Edward Higgins was born in London in 1877, and studied art at St. John’s Wood Art School and then at the Royal Academy.
He is known best for his stylish and colourful designs for various posters, ranging from those for English holiday resorts during the 1920’s to a series of designs for the London and the North Eastern Railways. He was fascinated by the ‘modern girl’ and his illustrations for ‘The Bystander’ and ‘The Tatler’ depict independent and fashionable women. During the First World War his contributions to magazines were dominated by women’s roles, such as policewomen, drivers and Whitehall clerks.
Reginald Higgins was a member of The Decorative Art Group, founded in 1916 by the artist Carlo Norway, which promoted simplicity and a strong graphic style, a fresh and modern technique in sympathy with Art Deco.
Reginald Higgins died in 1933.